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Shop 2, Labuan Square                                     
Norlane, Geelong

Urban Bean opening hours:
9am-4pm Wed-Fri
9am-2pm Sat




Urban Seed's new social enterprise, "Urban Bean", has been operating in Norlane, Geelong since November 2009, and opened officially on 19 February 2010. Urban Bean is located in the currently run-down shopping area of Labuan Square. It is intended to become a sustainable business as well as a catalyst for community renewal through resisting the trend towards greater inequality and social exclusion. It offers affordable meals and coffee as well as a providing a gathering space (an alternative to oft-frequented poker machine venues in the area). Through key partnerships, the project will provide training and employment for local people, including those with whom connections have been made at the Longroom Cafe.


Urban Bean Manifesto

We believe in the local community and creating a space to connect
We believe coffee should be fair trade and food should be locally made
We believe a good conversation can make your day
We believe in slow food rather than fast food
We believe that all profits made should be poured back in to the local community
We believe that children should be able to play
We believe that you should get involved with your café… just ask us how!